Sanjeet Kumar

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Achieving 1100% Growth in Clicks for Digital Regenesys SEO in 6 Months

Client Overview
Digital Regenesys is an online education platform offering a range of professional and degree programs across various fields. The goal was to enhance the online visibility of their courses, drive organic traffic, and improve search engine rankings.

Challenge
Before implementing the SEO strategy, Digital Regenesys was struggling with poor organic traffic, low click-through rates (CTR), and limited visibility in search engine results pages (SERPs). The website needed both content and technical improvements to stand out and deliver tangible results.

Solution
To address these issues, I devised a two-pronged approach: a comprehensive content strategy overhaul combined with technical SEO fixes.

1. Content Strategy Overhaul

  • Keyword Research: Conducted in-depth keyword research to identify mid-volume, low-competition keywords aligned with Digital Regenesys’ programs. This enabled us to target keywords that would attract a qualified audience.
  • Content Optimization: Revised existing content to include relevant keywords, optimize meta descriptions, and ensure a consistent, informative tone that appealed to both search engines and users.
  • Topic Clusters: Created content clusters around core themes like “data science”, “project management”, and “digital marketing”, helping Google understand the site’s topical authority.
  • Blog Posts and Resources: Developed a content calendar with regular blog posts, whitepapers, and case studies. This also involved creating long-form, evergreen content that answered frequently asked questions in detail.
  • Content Quality: Prioritized high-quality, engaging content tailored to the target audience’s needs, focusing on value-driven information and solutions to pain points in their learning journeys.

2. Technical SEO Fixes

  • Page Speed Optimization: Improved page load times by compressing images, leveraging browser caching, and reducing JavaScript bloat, ensuring a faster user experience and meeting Google’s Core Web Vitals standards.
  • Internal Linking: Strengthened internal linking structures to boost site navigation and allow search engines to crawl and index pages more efficiently. This also improved the spread of link equity across the website.
  • Structured Data: Implemented structured data markup (Schema.org) to help search engines better understand the content and display rich snippets in search results, improving CTR.
  • URL Structure: Cleaned up the URL structure to be more user- and SEO-friendly, focusing on short, descriptive URLs with relevant keywords.
  • On-Page SEO: Optimized headings, title tags, and alt text for images to ensure they matched target keywords and contributed to a more effective search engine ranking strategy.

Results
The SEO strategy led to remarkable improvements over the course of six months:

  • Clicks: A massive 1100% increase in clicks, indicating a significant improvement in organic traffic.
  • Organic Traffic: A 950% rise in organic traffic, with the website ranking for several competitive keywords in the top positions.
  • Search Rankings: Several pages achieved first-page rankings for high-traffic keywords like course to study in <location>.

SEMRUSH ScreenShot

Conclusion
By combining a targeted content strategy with technical fixes, I was able to help Digital Regenesys experience unparalleled growth in organic traffic and clicks. The result was a substantial increase in visibility, user engagement, and conversions, helping the brand solidify its position as a leader in the online education space.